KONTRAX and BIOM have invited representatives of the higher education institutions on their annual conference in April 2024, dedicated on the current topics for the sector. The event theme was New possibilities and trends in data management and protection. Representatives of Fortinet, Fujitsu, Huawei were the guest lecturers, who presented their solution in this regard, together with examples from the practice. On the other side, Dell and Lenovo spoke about their new product lines of computers, laptops, displays that correspond to the newest trends of the digital transformation and implementation of smart systems. Katya Petkova, Account Manager, Kontrax, presented the new possibilities for financing in the field of the technological equipment for the higher education institutions, as per the current and forthcoming programs, together with the artificial intelligence applications in the field of higher education services.